LESS
FRICTION
MORE FINISHED
WORK

Audiovisual production studio that integrates artificial intelligence as a working method. Same creative standard. Less time. Lower costs. The only studio in LATAM with Zero Data Retention — your content never feeds any external model.

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Work

PORTAFOLIO

Audiovisual production, post-production, visual direction and creative exploration with AI. Commercial pieces, directing work and explorations where artificial intelligence expands narrative, technical and aesthetic possibilities.

ROTOSCOPIA – BONICE

Commercials

ROTOSCOPIA – BONICE

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Comercial Bioexpert Promo - Motion Graphics

Commercials

Comercial Bioexpert Promo - Motion Graphics

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Reel Motion Graphics

Video

Reel Motion Graphics

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Reel secuencia de tomas

Video

Reel secuencia de tomas

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Miniserie Animada – Modi

AI Creative Direction

Miniserie Animada – Modi

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Exploración IA 03

AI Creative Direction

Exploración IA 03

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Habi

AI Commercial

Habi

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Habi – Vertical Reel 9:16

AI Commercial · Instagram / TikTok

Habi – Vertical Reel 9:16

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La Reina del Norte

Animated microdrama series · Mecato

La Reina del Norte

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Justicia en el Reino

Animated microdrama series · Mecato

Justicia en el Reino

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Approach

HOW WE UNDERSTAND
AI FILMMAKING

It is not just about generating images or clips. It is about understanding the full audiovisual language and integrating AI into the process in a useful, controlled and creative way.

WHAT
WE DO

We have spent years working in audiovisual production, directing, content and post-production for brands, projects and teams across different contexts.

That path gave us a broad perspective: we understand the idea, the execution, the edit and the delivery. We do not only think about how a piece looks, but also what it is saying and what it needs in order to truly work.

Today we put that experience into pieces where storytelling, visual direction, post-production and new generative tools coexist.

More than producing for the sake of producing, we care about developing pieces with intention, visual identity and real finish.

StorytellingVisual directionPostJudgment

HOW
WE DO IT

Video · Lenses · Color · Editing · AI · Workflows

We work by combining audiovisual language, narrative sensitivity and technical tools so that an idea can become a solid piece, not a half-finished test.

An AI filmmaker needs visual judgment, a sense of dramaturgy, technical understanding of video, lenses, color, rhythm and post-production — but also the ability to direct systems, refine instructions and reduce errors.

AI does not replace vision. It amplifies it. But to use it well, you need to know what to ask for, what to correct, what to repeat, what to discard and how to turn generative material into a finished piece with real intention.

That is where our profile sits: between audiovisual craft and the new logic of generative creation.

Audiovisual languageAITechnical correctionWorkflows

Pieces where storytelling, visual direction, post-production and generative exploration come together.

It is not only about using AI. It is about knowing how to tell, direct, correct and finish a piece well.

Process

HOW
WE WORK

AI amplifies human judgment.

It does not replace it.

Every piece goes through real creative direction, conscious editorial decisions and a finishing standard that technology alone cannot deliver.

01

STRATEGIC BRIEF

We understand the business objective behind the content. Not just what you want to show — but what you want to achieve. That defines everything that follows.

02

CREATIVE DIRECTION

We define the visual concept, the script and the style. Humans directing the narrative. AI executing with precision. The combination that produces pieces with soul.

03

AI PRODUCTION UNDER ZDR

We produce on Google Vertex AI with Zero Data Retention activated. Your content is not stored, not reviewed and does not train any external model. Contractual guarantee from Google.

04

POST & DELIVERY

Editing, color, audio and final finishing with cinematic judgment. We deliver in the exact formats you need, ready to publish on any platform.

Services

WHAT
WE PRODUCE

We work at the intersection of audiovisual language, visual direction, post-production and generative tools.

01 Commercials

AI COMMERCIAL
PRODUCTION

15 to 60-second commercials for brands and agencies. From brief to delivery in days, not weeks. Premium quality with human creative direction at every stage.

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02 Ongoing Content

AI CONTENT
ENGINE

Monthly package of social media pieces with consistent AI-generated visual identity. Constant presence without draining the budget.

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03 Post-Production

AI POST
ENHANCEMENT

We take existing material and elevate it: colorization, relighting, effects and continuity using the most advanced AI models on the market.

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04 Workflows & Systems

CREATIVE
WORKFLOWS

We design processes, connect tools and organize flows so AI creation does not depend on chance, but on a working logic that makes it possible to iterate, correct and finish better.

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Frequently Asked Questions

WHAT PEOPLE
ASK US

How much does an AI commercial cost in Colombia?

Commercials produced with AI at Sr. Hide cost 60-70% less than an equivalent traditional production. The range varies by duration, complexity and number of versions. Contact us for a personalized proposal at no cost.

How long does it take to produce a video with AI?

A 15 to 60-second commercial has a delivery time of 5 to 7 business days from brief approval. An equivalent traditional production takes 3 to 6 weeks.

What is Zero Data Retention in audiovisual production?

Zero Data Retention means your brand's content is not stored, not reviewed by humans, and does not train any external AI model. Sr. Hide operates on Google Vertex AI with ZDR activated, guaranteeing complete confidentiality of your creative material. This is a contractual guarantee from Google.

What is the difference between AI audiovisual production and traditional production?

AI production maintains the same creative standard as traditional production — same direction, same narrative and visual judgment — but reduces timelines by 70-80% and cost by 60-70%. The difference is not in quality but in process efficiency.

Which LATAM countries does Sr. Hide operate in?

Sr. Hide is based in Bogotá, Colombia, and operates remotely across Latin America. We have produced pieces for brands in Colombia, Mexico, Argentina, Chile, Peru and Ecuador.

The Team

WHO
WE ARE

Co-founder · Creative Direction · CTO

Manuel
Bedoya

Manuel Bedoya

Filmmaker and post-producer with years of experience across TV channels, production companies and startups. Has directed commercials for Quala, Casa Luker, Bonice and Alianza Team. Since 2018 he integrates technology and systems into the audiovisual process — combining cinematic language with the most advanced AI models on the market.

DirectionPost-productionAI WorkflowsMotionColor

"AI does not replace vision. It amplifies it. But to use it well you need to know what to ask for, what to correct and how to turn generative material into a piece with real intention."

Co-founder · Strategy · Business · Growth

Ana
Prieto

AP

Investment Manager at B Venture Capital and co-founder of Wondertech LATAM — a network of over 350 women in tech. She has evaluated hundreds of technology companies, mentored more than 40 founders on fundraising and built high-impact communities across the region. At Sr. Hide she connects audiovisual production with business logic: turning content into measurable results.

Venture CapitalStrategyGrowthLATAMStartups

"Content without business logic behind it is just aesthetics. Our difference is that we understand what a brand needs to grow — and we build the pieces that make it possible."

First Step

TELL US
WHAT YOU NEED

WE RESPOND IN UNDER 24 HOURS.

No sales pitch, no endless decks. Tell us your challenge and we will tell you directly if we can help — and how.

  • → 30-minute meeting with no commitment
  • → We show you real pieces from your sector
  • → Clear proposal in 48 hours if there is a fit
  • → If we do not exceed your current standard, you do not pay

Step 1 of 2 — Tell us about your project

Your information is private and will never be shared with third parties.

Or if you prefer

WRITE TO US
DIRECTLY

If you have a brief ready or an urgent need, you do not need the form. Write to us and we will respond the same day.

hola@srhide.com

Bogotá, Colombia · We operate across LATAM