FIRST
THE IDEA
THEN ANYTHING
IS POSSIBLE

A creative direction and hybrid audiovisual production studio. We combine art direction, cinematic language and artificial intelligence to turn brand ideas into memorable pieces. Technology in service of the idea, never the other way around.

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Work

PORTAFOLIO

Audiovisual production, post-production, visual direction and creative exploration with AI. Commercial pieces, directing work and explorations where artificial intelligence expands narrative, technical and aesthetic possibilities.

ROTOSCOPIA – BONICE

Commercials

ROTOSCOPIA – BONICE

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Comercial Bioexpert Promo - Motion Graphics

Commercials

Comercial Bioexpert Promo - Motion Graphics

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Reel Motion Graphics

Video

Reel Motion Graphics

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Reel secuencia de tomas

Video

Reel secuencia de tomas

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Miniserie Animada – Modi

AI Creative Direction

Miniserie Animada – Modi

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Habi

AI Commercial

Habi

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Habi – Vertical Reel 9:16

AI Commercial · Instagram / TikTok

Habi – Vertical Reel 9:16

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El dinero no huele

Animated microdrama series · Mecato

El dinero no huele

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La Reina del Norte

Animated microdrama series · Mecato

La Reina del Norte

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Justicia en el Reino

Animated microdrama series · Mecato

Justicia en el Reino

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Chicago Suburbs — Real Estate Intro Edit

Editing · Motion Graphics

Chicago Suburbs — Real Estate Intro Edit

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Approach

IDEAS HAVE NO
VISUAL LIMITS

An idea can become something far bigger than its conventional representation. We combine creative thinking, art direction, cinematic language and artificial intelligence to find unexpected ways to communicate.

WHAT
WE DO

We have spent years working in audiovisual production, directing, content and post-production for brands, projects and teams across different contexts.

That path gave us a broad perspective: we understand the idea, the execution, the edit and the delivery. We do not only think about how a piece looks, but also what it is saying and what it needs in order to truly work.

Today we put that experience into pieces where storytelling, visual direction, post-production and new generative tools coexist.

More than producing for the sake of producing, we care about developing pieces with intention, visual identity and real finish.

StorytellingVisual directionPostJudgment

HOW
WE DO IT

Shooting · Photography · Animation · AI · Color · Editing

If a real scene is the best way to tell the story, we shoot it. If a generative image makes an impossible situation that improves the concept, we use it. If both are needed, we build a hybrid workflow.

An AI filmmaker needs visual judgment, a sense of dramaturgy, technical understanding of video, lenses, color, rhythm and post-production — but also the ability to direct systems, refine instructions and reduce errors.

AI does not replace vision. It amplifies it. But to use it well, you need to know what to ask for, what to correct, what to repeat, what to discard and how to turn generative material into a finished piece with real intention.

That is where our profile sits: between audiovisual craft and the new logic of generative creation.

Live actionGenerative AIHybrid workflowPost-production

Pieces where storytelling, visual direction, post-production and generative exploration come together.

Technology expands what is possible. Creative thinking decides what is worth exploring.

Method

HOW
WE WORK

First the idea.

Then, anything is possible.

We do not start from a trendy aesthetic or a tool. We start from a communication problem and look for the most interesting and relevant audiovisual way to solve it.

01

TAKE THE PROBLEM APART

We understand what the brand needs to communicate, which perception it wants to change and which conventions dominate its category.

02

FIND THE CREATIVE TENSION

We look for a contradiction, a human truth, a visual opportunity or a point of view that lets us reinterpret the problem.

03

EXPLORE SEVERAL IDEAS

We develop distinct conceptual routes and evaluate which offers the most originality, relevance, visual potential and feasibility.

04

CHOOSE HOW TO PRODUCE IT

Live action, photography, animation, AI generation or a combination: the technique answers to the idea and the available budget. Is your project confidential? On request, we produce it under Zero Data Retention.

05

CHECK THAT IT WORKS

We evaluate the clarity of the message, the originality of the proposal, the quality of execution and its fit with the commercial objective.

Services

WHAT
WE PRODUCE

Not just videos or images: visual communication solutions with creative direction, produced with the technique each idea needs.

01 Commercials

AI COMMERCIAL
PRODUCTION

15 to 60-second commercials for brands and agencies. From brief to delivery in days, not weeks. Premium quality with human creative direction at every stage.

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02 Ongoing Content

AI CONTENT
ENGINE

Monthly package of social media pieces with consistent AI-generated visual identity. Constant presence without draining the budget.

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03 Post-Production

AI POST
ENHANCEMENT

We take existing material and elevate it: colorization, relighting, effects and continuity using the most advanced AI models on the market.

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04 Workflows & Systems

CREATIVE
WORKFLOWS

We design processes, connect tools and organize flows so AI creation does not depend on chance, but on a working logic that makes it possible to iterate, correct and finish better.

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Frequently Asked Questions

WHAT PEOPLE
ASK US

How much does a commercial cost?

It depends on the idea, the duration, the technique — live action, AI or a hybrid workflow — and the number of versions. We choose the way of producing that best solves the concept within your budget. Contact us for a personalized proposal at no cost.

How long does it take to produce a video with you?

It depends on the complexity and on the technique the idea calls for. A short generative piece can be ready in days; a project with a shoot or a hybrid workflow needs more. The schedule is defined in each proposal.

Can you work under Zero Data Retention?

Yes, on request. Zero Data Retention means your brand's content is not stored, not reviewed by humans, and does not train any external AI model. When your project requires it — unannounced campaigns, confidential material, regulated sectors — we produce it on Google Vertex AI with ZDR enabled. Just tell us in the brief.

Do you shoot, generate with AI, or both?

Both, depending on what the idea calls for. If a real scene is the best way to tell the story, we shoot it. If a generative image makes something impossible that improves the concept, we use it. If both are needed, we build a hybrid workflow. The technique is chosen after understanding the concept, never before.

Which LATAM countries does Sr. Hide operate in?

Sr. Hide is based in Bogotá, Colombia, and operates remotely across Latin America. We have produced pieces for brands in Colombia, Mexico, Argentina, Chile, Peru and Ecuador.

The Team

WHO
WE ARE

Manuel Bedoya

Creative Direction · CTO

Manuel
Bedoya

DirectionPost-productionAI WorkflowsMotionColor

Filmmaker and post-producer with years of experience across TV channels, production companies and startups. Has directed commercials for Quala, Casa Luker, Bonice and Alianza Team. Since 2018 he integrates technology and systems into the audiovisual process — combining cinematic language with the most advanced AI models on the market.

Ana Prieto

Strategy · Business · Growth

Ana
Prieto

StrategyGrowthPositioningMetricsLATAM

She defines the business logic behind every piece: who it speaks to, what it has to move and how it gets measured — before the first frame exists. She turns growth objectives into content decisions: positioning, narrative and channels. At Sr. Hide she connects audiovisual production with the business: turning content into measurable results.

David Rodríguez

Art Direction · Advertising · Post-production

David
Rodríguez

Art DirectionAdvertisingPost-productionAI WorkflowsBranding

Advertising creative, art director and post-producer with experience in television and in content for nationally recognised brands. He has created and directed work for Falabella, Arroz Diana, Brandy Domecq and Seguros Falabella. Since 2022 he integrates art direction and cinematic language with AI tools — exploring new ways to build images for what brands need today.

First Step

TELL US
WHAT YOU NEED

WE RESPOND IN UNDER 24 HOURS.

No sales pitch, no endless decks. Tell us your challenge and we will tell you directly if we can help — and how.

  • → 30-minute meeting with no commitment
  • → We show you real pieces from your sector
  • → Clear proposal in 48 hours if there is a fit
  • → If we do not exceed your current standard, you do not pay

Step 1 of 2 — Tell us about your project

Your information is private and will never be shared with third parties.

Or if you prefer

WRITE TO US
DIRECTLY

If you have a brief ready or an urgent need, you do not need the form. Write to us and we will respond the same day.

hola@srhide.com

Calle 105 #21-65, Chicó Navarra · Bogotá, Colombia · We operate across LATAM